My job is to understand your question, then put a defensible number behind it.
Not to produce more reports. Owners rarely lack information — they lack an answer they trust enough to act on. Everything in this practice works backwards from that: what are you actually trying to decide, and what would have to be true for the decision to be right?
Background
My working life has been in accounting and finance, at the practical end of it: ledgers that did not reconcile, month-ends that ran late, costing that nobody had ever tested, and owners making significant commitments on numbers they did not fully trust. That is the environment this practice is built for, because it is the one most small businesses are actually in.
I am an ACCA candidate, working through the qualification that underpins the discipline behind the work — financial reporting, management accounting, performance management, audit and assurance, financial management. It matters here because the difference between an interesting observation and a number you can defend to a bank, a buyer or your own team is exactly what that syllabus is about.
Audit, accounting and financial reporting
Audit
Audit work is where the habit of tracing a figure back to the document behind it comes from — planning an engagement, testing controls and balances, and agreeing findings with people who would rather the finding was not there. It is also why the schedules behind every conclusion get handed over as a matter of course rather than on request.
Accounting
Preparing and reviewing financial statements, running month-end close, clearing reconciliations that had been rolled forward for a year, and rebuilding records that were never kept properly in the first place. Unglamorous, and the foundation everything else stands on.
Reporting under IFRS
Financial reporting against the standard — revenue recognition and cut-off, leases, provisions, impairment, related-party disclosure and consolidation. The areas where growing businesses most often find they have been recognising something in the wrong period, or in the wrong entity.
Why it matters to you
Most owners never think about a reporting standard, and mostly they do not need to. It starts to matter the day a lender, an investor, a buyer or a new auditor reads your numbers against one — and it is considerably cheaper to be ready for that than to restate afterwards.
Internal audit for smaller and family-owned businesses
The businesses that would benefit most from an independent look at their own processes are the ones almost never offered it. Internal audit is sold to large organisations, in language built for large organisations, at prices that assume one.
A small or family-owned company is not a smaller version of a corporation, and treating it like one produces a policy manual nobody follows. The realities are different:
- Roles overlap because they have to. The person who raises the invoice also chases it and banks the payment. Telling a team of five to separate their duties is not advice, it is arithmetic they cannot do.
- Approval is a conversation, not a system. Things get agreed in a corridor and entered afterwards, so the record of who approved what often does not exist.
- Owner and company money blur. Drawings, personal expenses through the business, a vehicle used for both — normal, and worth documenting before someone else asks about it.
- Related parties are everywhere. A supplier owned by a cousin, premises rented from a family trust, a loan between two of the owner’s companies — none of it improper, all of it needing to be visible and priced properly.
- Succession has never been modelled. The business depends on one or two people, and nobody has worked out what happens financially if either stops.
The work is to find the few controls that genuinely reduce risk at your size — usually three or four, not thirty — and to say plainly which risks you are choosing to live with. A compensating control an owner will actually perform beats a perfect one they will not.
Worth repeating: internal audit here is a management service. It is not a statutory or external audit and produces no opinion on financial statements. Full scope
How the work usually goes
An owner arrives with a symptom — “we grew and there is less cash”, “I think two clients lose us money”, “I do not know if our prices are right”. The first job is to turn that into a question that has an answer: what exactly are we measuring, over what period, against what alternative.
The second job is the unglamorous one — getting to figures that hold up. That often means rebuilding analysis your accounting system never produced, from records you already have. The third is the part that matters: saying plainly what the numbers mean, what you should do about it, and what it is worth in money.
What I care about in an engagement
- An amount, not an adjective. Every finding carries a figure — cash, margin or risk exposure. “This could be better” is not a deliverable.
- Workings you can inspect. You get the schedules behind every number, so anyone on your side can check them or take them over.
- A decision at the end. If a piece of analysis would not change what you do, it does not belong in the report.
- No dependency. I am not trying to become something you cannot leave. Work I do is documented so your team, or your accountant, can carry it on.
How your information is handled
Sending financial information to someone you have not met is a reasonable thing to hesitate over. Here is the standing position, before you have to ask.
No credentials, no payment access
I never ask for bank logins, card details or the ability to move money, and I do not need access to your accounting system. Read-only reports are enough for everything described on this site.
Anonymise first if you want
Customer, employee and supplier names can be replaced with codes before anything is sent. The analysis needs amounts and structure, not identities.
NDA on request
I will sign yours before the first call. If you do not have one, I will send a short mutual NDA. Client work is confidential by default either way.
The least information necessary
The data request is specific rather than “send everything”. If a file is not needed for a finding, it is not asked for.
Any accounting system
QuickBooks, Xero, Zoho, Sage, MYOB, an ERP or spreadsheets. I work from the reports your system can already produce, so nothing has to change on your side.
Incomplete records are normal
No cash flow statement, no aged debtors list, no costing analysis — that is the usual starting point, not a problem. If the underlying records exist, the analysis can be rebuilt from them.
What I do — and what I do not.
Stated explicitly, because some of these words have specific legal meanings and a client who does not know the difference has been sold something they did not agree to.
- Management accounting and financial analysis
- Budgeting, forecasting and scenario planning
- Costing, pricing and margin analysis
- Internal controls review
- Internal audit as a management service
- Management reporting
- Fractional CFO advisory and decision support
- Accounting support, cleanup and reconciliation
- Statutory or external audit. Not offered, and not implied by the internal audit service. That requires a licensed audit firm in your jurisdiction.
- Assurance engagements and formal opinions on financial statements.
- Tax advice, filings and representation. Referred to a licensed tax professional.
- Legal advice of any kind, including contract and regulatory opinions.
- Regulated financial or investment advice.
“Internal audit” and “audit” are different services with different legal meanings. Where you need a statutory audit, a tax opinion or a legal position, I will refer you to someone qualified to give it rather than improvise.
How I work
Fixed fees, scoped in writing
No hourly billing and no open-ended engagements. You approve a written scope and a fixed price before anything starts. Prices quoted on this site are starting points; the final figure depends on the size of the business and the state of the records, and you will know it before you commit. If the scope changes, we agree a new price before the work happens, not after.
Findings carry a number or they are not findings
Every conclusion comes with a cash, margin or risk figure attached. Where I cannot put an amount on something, I will say that too, and tell you what it would take to find out.
You keep the workings
The schedules and analysis built during an engagement are yours, with the calculations visible. Nothing is delivered as a black box.
Honest about limits
The worked examples on this site use a constructed business and say so on every page. The client list is short because the practice is new. Where something is outside my scope or my competence, the answer is a referral. None of that is worth hiding — it is the basis on which a finance relationship has to start.
The most useful first message is a specific question.
Not “tell me about your services” — something you are actually trying to decide. That is the conversation where you find out quickly whether this is worth your time.